NATS 1505- Midterm Exam Guide - Comprehensive Notes for the exam ( 32 pages long!)
12 Oct 2017
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Key similarities and differences: differences- amplification, amplification is really an idea that highlights the connection between new a(cid:374)d old tech(cid:374)ology. New tech(cid:374)ology does(cid:374)"t (cid:374)ecessarily (cid:373)ea(cid:374)s that we stop using the old technology. Preventing thefts-calling authorities over phone (crime prevention), making sure so(cid:373)eo(cid:374)e did(cid:374)"t get sick: telephone became more widely usage. Old media heuristic: tied with reputation, used by older generations: exposed to older forms of media than the current population is today, something has good reputation based on media forms, heuristics questions, q1. Yes-prominence heuristic: q2. are you more or less likely to believe info on a site if the site has a poor layout or contains spelling or grammar errors, yes-expectancy violation, q3. How quickly do you dismiss info if it doesn"t match your prior beliefs: self conformation, q4. When searching for info online, do you visit multiple websites? if so, how many: yes, 4-5, q8.
