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PRWR 2006 (1)
Midterm

PRWR 2006 Midterm: Style Guide Example
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Department
Professional Writing
Course
PRWR 2006
Professor
brookesmith
Semester
Winter

Description
Style Guide-July 12, 2004 (Revised September 2 2005 I. HEADS AND DECKS e capitalization scheme as ti HEADS should follow the of wor n V., under TITLES OF WORKS Heads in running copy should not have punctuation if part of ce, b de p on if part of 2. DECKS: Capitalize only the fi d and prop period d of a deck if One S 3. SUBHEADS No punc at end subhead is more than one senten ce 4. DISPLAY COPY: should not have words broken by hyphens. Product ons she d be prefaced h bolded, capped "TRY sugge 5. COVER LOOK: Flag at bottom of page to refer to feature on cover subje page 88 for more on Mena's style." Styi 6. FEATURE STORIES: F five to ords e of ory paragraph should be bolded II. CREDITS OPENER PAGE and BACK PAGE: writer and photographer are credited bott ght of pag BY TRACEY HO LUNG PHOTO BY NICK KRASZNAI 2. GUTTER. a) All caps, no end punctuation. Photographer always goes fi credits d subseq edits preceded by the person's role (e.g HAIR, SIMONE OTIS). Where the photographer of the main photos is credited on-page and there are product photos by another ph graph hat ph graph dited he g he pag where the photos appear: PRODUCTS, BRIAN SANO one credit, separate by semi-c b) For me WRITTEN BY SYDNEY LONEY: g. "fi gly HAIR AND MAKEUP PHOTOS BY KINT JACKIE SH r credits hould go at end of gu Shopping Guide tag, if app d SHOPPING INFORMATION, SEE should read FOR SHOPPING GUIDE ON PAGETK 3. PHOTO CAPTIONS: a) Use end p uatio in captions longer than a sentence: e.g INDULGEYOURSELF-Rotorua mud wrap replenishment line pools (far left) and mineral Poly s Spa f spring e.g.: Zorbing in Rotorua b) Don't use end punctuation on label capt or for beauty/fashion product caption e.g.: Quo Blush in Sensitive, $16; Gap co tank, $17 For ph ds (e.g. in Luxe Opener), use al pper case. F entence length, use lower case and us g. for p TIP III SPELLING & WORD STYLE Wh doubt, check Oxford Dic 2. Wh d "dad g no n generic y if th pital d ref fic person and is used a sub for a cooked d for Dad. What can moms do help 3. ABBREVIATIONS: a) Use large caps for acronyms (e.g. ADHD, CD, SIDS). Refer to oxford to determine whether periods are used between letters. If the abbreviation doesn't appear in Oxford, omit periods unless their use is an established convention (i.e. trademark, etc) b) Don bbre pag pag d) Avoid using e.g. and i e nd use "for examp and "that is 4. TITLES OF WORKS for ti capital adject adverbs and subordinating conjunctions (if because, that, as lower case for articles (a, an, the), coordinating conjunctions (and Style Guide-July 12, 2004 (Revised September 2 2005 I. HEADS AND DECKS e capitalization scheme as ti HEADS should follow the of wor n V., under TITLES OF WORKS Heads in running copy should not have punctuation if part of ce, b de p on if part of 2. DECKS: Capitalize only the fi d and prop period d of a deck if One S 3. SUBHEADS No punc at end subhead is more than one senten ce 4. DISPLAY COPY: should not have words broken by hyphens. Product ons she d be prefaced h bolded, capped "TRY sugge 5. COVER LOOK: Flag at bottom of page to refer to feature on cover subje page 88 for more on Mena's style." Styi 6. FEATURE STORIES: F five to ords e of ory paragraph should be bolded II. CREDITS OPENER PAGE and BACK PAGE: writer and photographer are credited bott ght of pag BY TRACEY HO LUNG PHOTO BY NICK KRASZNAI 2. GUTTER. a) All caps, no end punctuation. Photographer always goes fi credits d subseq edits preceded by the person's role (e.g HAIR, SIMONE OTIS). Where the photographer of the main photos is credited on-page and there are product photos by another ph graph hat ph graph dited he g he pag where the photos appear: PRODUCTS, BRIAN SANO one credit, separate by semi-c b) For me WRITTEN BY SYDNEY LONEY: g. "fi gly HAIR AND MAKEUP PHOTOS BY KINT JACKIE SH r credits hould go at end of gu Shopping Guide tag, if app d SHOPPING INFORMATION, SEE should read FOR SHOPPING GUIDE ON PAGETK 3. PHOTO CAPTIONS: a) Use end p uatio in captions longer than a sentence: e.g INDULGEYOURSELF-Rotorua mud wrap replenishment line pools (far left) and mineral Poly s Spa f spring e.g.: Zorbing in Rotorua b) Don't use end punctuation on label capt or for beauty/fashion product caption e.g.: Quo Blush in Sensitive, $16; Gap co tank, $17 For ph ds (e.g. in Luxe Opener), use al pper case. F entence length, use lower case and us g. for p TIP III SPELLING & WORD STYLE Wh doubt, check Oxford Dic 2. Wh d "dad g no n generic y if th pital d ref fic person and is used a sub for a cooked d for Dad. What can moms do help 3. ABBREVIATIONS: a) Use large caps for acronyms (e.g. ADHD, CD, SIDS). Refer to oxford to determine whether periods are used between letters. If the abbreviation doesn't appear in Oxford, omit periods unless their use is an established convention (i.e. trademark, etc) b) Don bbre pag pag d) Avoid using e.g. and i e nd use "for examp and "that is 4. TITLES OF WORKS for ti capital adject adverbs and subordinating conjunctions (if because, that, as lower case for articles (a, an, the), coordinating conjunctions (andfo or and prepo ss they are the fi ord f the ti f they gh about). Th nfi ves should also be er ca. b) When a hyphenated compound appcars in a tit ys cap first element and capitalize the subsequent elements uniess they are articles, coordinating conjunctions or prepositions. (e g.: Tw ry F A Stay Guid ITALICS: Use s for nat f ALL works: CDs, DVDs, books and magazine d) QUOTES: Use f hort gs, pl 5. INTERNET TERMS a) Websites should be listed without the preceding http:/ and do not e jackieshawn.com alic b) Don't break website addresses or emails with a hard return. If navoidab don hich could be m e a hyphen part of the address, and try addresses (to avoid confusion of end period) 6. CAPITALS: a) Use n apostrophe when pluralizing capitalized letters, such as academic grades: Sara received two B's and one A b) F he B VI PUNCTUATION 1. BULLETS f b d ite part of omp period aft he fi f any of th g a b n g copy der fi d be flush left they sh 2. COLONS: Capitalize the first word of principal clauses that follow a colon Oth 3. COMMAS: Don't use serial commas. When identifying sources, use a comma following the province of residence (e.g. The Red Deer, Albert 4 weeks cases a week more th doctor se 4. DASHES: and g hyphen, with a space bef We use an en-dash (op b) Use the en-dash, followed by a space before bylines that come at the end of an article, sidebar or revie the en-dash is at the end of a line, they should sit at the end of c) Where cond the firs he beginning of th S. HYPHENS: a) Hyphenate compound adjectives if there is a reasonable chance that a each g. high-sch could b b) Compound adjectives, formed with the adverb "well" and "much" ch y be hyph e.g. He g d if they p needed advice. It was well appreciated 6. ELLIPSES a) D e a space b or b he first ellipses psis po and the word that precedes it b) Where ellipses are followed by a complete sentence, use a period, for a total of four dots Don't use ellipses to denote an omission in a quote it's better to the edited q pproved d g fact checking 7. QUOTES bef n mid. ce if the q e a CO a q e is principal clause, and capitalize the first letter of the quote. If introducing a frag g. Wh he headache starts, they capital like knives stabbing at her temples. VII. NUMERALS GENERAL a) In running copy, except in recipes, spell out the numbers one through nine and us d up b) Spe he begin any g of a co e. Large round numbers may be spelled out hundred ti fo or and prepo ss they are the fi ord f the ti f they gh about). Th nfi ves should also be er ca. b) When a hyphenated compound appcars in a tit ys cap first element and capitalize the subsequent elements uniess they are articles, coordinating conjunctions or prepositions. (e g.: Tw ry F A Stay Guid ITALICS: Use s for nat f ALL works: CDs, DVDs, books and magazine d) QUOTES: Use f hort gs, pl 5. INTERNET TERMS a) Websites should be listed without the preceding http:/ and do not e jackieshawn.com alic b) Don't break website addresses or emails with a hard return. If navoidab don hich could be m e a hyphen part of the address, and try addresses (to avoid confusion of end period) 6. CAPITALS: a) Use n apostrophe when pluralizing capitalized letters, such as academic grades: Sara received two B's and one A b) F he B VI PUNCTUATION 1. BULLETS f b d ite part of omp period aft he fi f any of th g a b n g copy der fi d be flush left they sh 2. COLONS: Capitalize the first word of principal clauses that follow a colon Oth 3. COMMAS: Don't use serial commas. When identifying sources, use a comma following the province of residence (e.g. The Red Deer, Albert 4 weeks cases a week more th doctor se 4. DASHES: and g hyphen, with a space bef We use an en-dash (op b) Use the en-dash, followed by a space before bylines that come at the end of an article, sidebar or revie the en-dash is at the end of
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