PRWR 4800- Final Exam Guide - Comprehensive Notes for the exam ( 39 pages long!)

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Value of sth on screen vs sth on paper: de nition: How we interpret and make meaning out of anything we see. E. g. store layout, brochure handouts, etc: problem: we communicate visually without even realizing it. #1: how will you direct your reader"s attention to what"s important, human eye and mind are goal-seeking and pattern-seeking (design and gestalt. Compositional factors: contrast, position, typography, colour, dimension, scale, space, graphics, repetition, quantity. Visual analysis: evaluating documents according to the relationship between: The process: as we saw last week, there is a double process, an iterative one, involved in writing and designing a document, 1. Rhetorical breakdown 1: de ning the parameters of the document, and drafting content. How will readers use it: 2. Rhetorical breakdown 2: creating a layout that focuses, maps, and clari es the text content for users. The essential thing: in essence you have two items to work with: Space: every choice is purposeful, communicate.

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