PSYC 2030 Study Guide - Final Guide: Repertory Grid, Creative Commons, Qualitative Property
8 Apr 2016
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Document Summary
Focus on the meaning that things have for other people. Try to involve participants in the research process (not always the case) Note: qualitative data can be paired with quant approaches. Open-ended questions on survey, interviews: written documents - speeches, e-mails, blog posts, transcripts. Already exists: archived communication - twitter posts, instagram, blog posts, interviews. Steps for qualitative research: develop appropriate research questions. Or how often: asking people about their perceptions, must be amenable to conscious verbal report, these reports must shed light on the topic, typically about groups/classes of individuals or situations. 3: establish the logic linking the data to the proposition, explain the criteria for interpreting the findings. In general, try to identify similarities (emergent themes, how perceptions group together, common content) try to identify differences (different themes, different perceptions, different types of content). Highly varied, many ways of achieving these goals: more possibilities and less consensus.
