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PSYC 2120
Kerry Kawakami

Chp-7 Conformity • Conformity- change in behaviour as a result of the real or imagines influence of other ppl • Individualistic culture- be independent, think and stand up for yourself • We maintain the belief that our behaviour is not influenced by others • In the study, participants assessed their intellectual abilities positively- others did too, one student followed the other's opinion • Rather labeling conformity as good or bad, social psychologists question WHY • Ppl conform under pressure, when they are confused, when they don’t have much time, stress levels increase, unhappy, cant think straight, fear of rejection and disapproval • The behaviour of other ppl helps us reach a definition of a situation, by observation and asking questions • Informational social influence- conforming b/c we believe that others' interpretation of an ambiguous ( have diff possible meanings ) situation is more correct than ours and will help us choose an appropriate course of action • Visual illusion- autokinetic effect, where you think the dot is moving by 5-10 cm but It never moved • The responses in ppl differed, some thought light moved from 2.5 cm to 25 cm • It was an ambiguous situation used by Sheriff where the correct definition of the situation would be unclear to the participants • When ppl were paired in groups of 3- their information was diff. they all used each other as a source of information • Private acceptance- ppl conform to the behaviour of others because they genuinely believe that these other ppl are correct • Public compliance- conforming to other ppls behaviour publicly, w/o necessarily believing in what they do or say • Variable that effects informational social influence- how imp is it to the individual to be accurate at the task • When making an imp decision, we are more likely to rely on other ppl for info and guidance • Ppl conform for 3 REASONS 1. When situation is ambiguous - the more uncertain you are, more likely to rely on others 2. When situation is a crisis- ppl fail to behave rationally and panic in distress -Contagion- the rapid transmission of emotions or behaviour through a crowd 1. When other ppl are experts • Scientists, doctors, radio show experts • Mass psychogenic illness- occurrence of similar physical symptoms in a group of people for which there is no known physical or medical cause • They are caused by anxiety over a possible chemical attack • Mass media plays a role in modern mass psychogenic illness cases - newspaper, tv, radio • Reason about whether to conform is imp: it influences how ppl define reality, if u decide to accept others' definition of a situation, u see the world their way, if not, you see it differently. • normative social influence- influence of other ppl that leads us to conform in order to be liked and accepted by them; this type of conformity results in public compliance with the group's beliefs and behaviour but not necessarily private acceptance • Ppl also conform to be liked and accepted by others • Through interactions we receive emotional support, affection and love- social companionship is needed by humans hence- being wanted to be accepted • Social norms- implicit or explicit rules a group has for the acceptable behaviours, values, and belief of its members • Ppl that are perceived as diff can be seen as deviant and might get rejected • "peer ridicule" or self-ridicule= after this ppl conform the greatest to their peers • The Asch line judgment studies- conformity and social approval • Solomon asch states that there is a limit to how much ppl will conform- experiment about line 1,2,3 where line A is the same length as line 2 as judged by the participants. After the 3rd set is presented the answer is line 3 but everyone says line 1 and now u think if you missed something. You go with line 1 instead of 3 because you don’t want to embarrass yourself • Lone dissenter- a person who objects - ppl fear this • In contrast to informational social influence, normative pressures usually result in public compliance without private acceptance- ppl go along with the group even if they do not believe in what they are doing or think Its wrong • If the participants decided to answer alone- fMRI indicated brain a
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