SOSC 1040 Study Guide - Midterm Guide: Scientific Racism, Agonism, Agon
15 Mar 2014
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Reification and consumerism as forms of social control. How consumerism effects us as individuals by reification. There"s a difference between a want and a need. At the beginning of consumerism, customer bought products because they needed things. Then stores started selling things based on their emotional value. Customers started buying thing with money that they don"t even have, bought things because it saves a lot of process. Now there"s extreme social pressure on people that they feel obligated to giving gifts if they have received a gift. Relationship become colonized by the society where father feels compelled to give expensive gifts for his children. In order to have consumerism to happen in a global level, you have to take people to become consumers. You can"t make things without natural resource, and you take the natural resources from the earth. Reification is a type of a deformation of the self. It is both a sociological and psychological condition.
