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Department
Social Science
Course Code
SOSC 2150
Professor
Lykke Dela Cour

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October
4/2010
Promoting Healthy Lifestyles: the Socio-Political Dimensions of Health
Promotion
Historical Origins
-1960’s to 1970’s is when a lot of social scientists/biologists began criticising more and
more the family model
-when health promotion and health policy in the context of neo-liberalism became more
widespread (1990’s-2000’s)
-neoliberalism: more individualistic, corporation, privatization
-the commodification of the lifestyle perspective of health (the transformation of
healthcare, when it became regarded as goods or services-a business)
-emphasis on public policy also had an effect on commodification of lifestyle
-private corporate services, has profited greatly on notions of health via gyms,
diets, fitness, exercise clothing/shoes
-mortality rate did not improve and thus people began questioning the efficacy of medical
science
-at the same time, the biomedical approach was unable to deal with chronic degenerative
diseases
*Curative needed to change into preventative*
1) health promotion 2) structural model (health determinants)
-there was a Canadian study done on the health care system: Population Health Model in
1974
Lalonde (1974):
-he said there are three main threats to health
a. economic inequality
b. preventable diseases/accidents
c. chronic diseases
-he showed that biological problems were not the only reason for disease
Epp (1986):
-report that built-up on the Lalonde report
a. biology (human)
b. lifestyle (drinking, drugs…etc)
c. environmental (economic, social, ecologicaletc)
d. organizatoin of health care system
-he said that after WWII our focus was wrong, he argued that more improvements needed
to be done
-he said that we needed to strengthen community health services, highlighting prevention,
greater public involvement and policy
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Description
October 42010 Promoting Healthy Lifestyles: the Socio-Political Dimensions of Health Promotion Historical Origins -1960s to 1970s is when a lot of social scientistsbiologists began criticising more and more the family model -when health promotion and health policy in the context of neo-liberalism became more widespread (1990s-2000s) -neoliberalism: more individualistic, corporation, privatization -the commodification of the lifestyle perspective of health (the transformation of healthcare, when it became regarded as goods or services-a business) -emphasis on public policy also had an effect on commodification of lifestyle -private corporate services, has profited greatly on notions of health via gyms, diets, fitness, exercise clothingshoes -mortality rate did not improve and thus people began questioning the efficacy of medical science -at the same time, th
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