SOCI 2030 Study Guide - Midterm Guide: Convenience Sampling, Sociogram, Grounded Theory

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Sample: smaller se of cases a researcher selects to generalize to the population. Census: an attempt to count everyone in a target population. Non-random sampling: sampling elements are selected using something other than a mathematically random process: convenience sampling. Reliance on available subjects, choosing subjects based on availability. Television interviews, people who volunteer to participate (misinterpret the population: purposive sampling. Selects sample based on knowledge of sample & what type of sample would best serve their research goals (*can"t get a list but easily identified) stops when the finance, or energy is reached. 1 when researcher wants to use unique cases that are informative ex. Studying cultural aspects within magazines and chooses a popular magazine trend setting. 2 sample to select is difficult, hard to reach population ex. Hidden population prostitutes uses subjective information (area where prostitutes solicit, experts and try to get as many cases) 3 wants to identify particular types of cases for in-depth investigation ex.