SOCI 1010 Study Guide - Afterimage

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13 Dec 2013
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Encoding- a selective focus on certain input enhances encoding. Levels of processing theory proposes that deeper levels of processing result in more durable memory. Elaboration is the use of visual imagery and self refrent encoding can enhance all encoding. Stresses the s-r relationships and argues that the relationships are stamped in . Insight the sudden understanding of how to do something. Example monkeys had boxes and sticks given to them, the wanted tog et to bannas so they used the boxes and the used the stick to knock down the bananas. Sensory memory: preserves information in its original sensory form for a brief time, usually only a fraction of a second. Allows sensation of visual patterns (as afterimage, like sparkler), sound or touch to linger. Retention of sensory input quickly loss if not acted upon.

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