JOUR 382 Study Guide - Final Guide: Likert Scale, Central Limit Theorem, Level Of Measurement

• School: Ball State University
• Department: Journalism
• Course: JOUR 382
• Professor: Youngah Lee

Document Summary

Nothing more than categories (_____ or _____) Classification of data (gender, marital status, religion, type of car driven) Newspapers, radio, television (picking your favorite media) For example: new york, nevada, idaho, california, ontario, quebec. Taking an (cid:710)average(cid:711) for nominal data does not have any meaning. Indicates some level of profession; in some sense one category has (cid:710)more(cid:711) of something than another. For example, rank order of your favorite spring break destinations: miami, alaska, atlanta, Likert scale (cid:710)strongly agree, agree, neutral, disagree, strongly disagree(cid:711) We can attach numbers rather than numerals, and results can me quantitatively. The assumption of (_____) between points on a scale analyzed. A scale anchored at opposite ends by opposing words such as strong and weak or hot and cold. Ratio: numeric scale with a zero point. Scales that contain (cid:710)true(cid:711) zero (cid:697)zero speed on a speedometer(cid:698) A set of procedures used to organize data.