COMM1020 Study Guide - Final Guide: Simone De Beauvoir, Western Roman Empire, Masculinity

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Essentialist view identity = singular, stable essence of self" categories of identity are natural, necessary & universal. Identities are produced and taken up in and through the practices of representation. Historicizing othering" centuries of western empires: conquer and colonize: us and them, establishing different works to maintain power, ex: british empire picture with the octopus legs. For a man represents both the positive and the neutral as indicated by the common use of man to designate human beings in general; whereas woman represents only the negative, defined by limiting criteria simone de beauvoir. But ultimately at the end, assimilated into the american fam: golderberg- americanization. Yellow or brown or normal poster captain planet. Process of othering repeating codes of who belongs and who does not. New hollywood - mostly white girls: vanity fair 2010 cover, femininity-type of clothes, reserved but showing some skin. Positive" vs. negative" stereotypes: burden of representation. Creating needs for consumer goods: shaving back then and now.

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