COMM1020 Study Guide - Midterm Guide: Classified Advertising, News Values, Alternative Newspaper

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Public relations employees also act as lobbyists for their company. Executives want public to believe that the company is a good corporate citizen: financial communications: involves helping a client"s interactions with lenders, shareholders and stock market regulators proceed smoothly. a. I. e. in 1995 ibm turned to pr firm sard verbinnen to support its attempt to buy. Lotus development company: the pr firm helped convince both companies and the government that folding. They succeeded: consumer communication: the process of stimulating sales from people who are in their everyday, non employee roles. a. Tylenol had been used to kill 7 people. I. e. the product name is associated with an activity that the target audience enjoys: event marketing: involves creating compelling circumstances that command attention in ways that are relevant to the product or firm. Non professionals to promote the items: event sponsorship: product is the focus of the activity.