Computers in Management
Study Guide 2: Chapter 7
Web 1.0 – was much more static, where people would just publish their work but there would be not
interactions except for email and instant messaging. There were websites, but not blogs.
Web 2.0 – dynamic, rich media based on participation and interaction through blogs and social media,
tagging, and collaboration
Web 3.0 – is going to be much more individualized in advertising and media-wise.
Peer production – when users work, often collaboratively, to create content and provide services online
Crowdsourcing – The act of taking a job traditionally performed by a designated person (e.g., an
employee) and outsourcing it to an undefined generally large group of people in the form of an open call.
Netflix uses it.
Social Networks – a form of customer and client engagement
Social Media – content that is created, shared, and commented on by a broader community of users
Microblogging – public or private messaging in 140 character max, like twitter!
Blog – a website where people can distribute their ideas and garner immediate feedback
Wiki – a website anyone can edit directly in a web browser that serves shared knowledge in some domain.
It should be easy to use without training.
RSS – Amethod for broadcasting/sending data. Blogs forward headlines to those who subscribe to their
Tagging – Keyword-based classification systems created by the user, i.e. hashtags on twitter
Mashups – Combination of two or more technologies or data feeds into a single, integrated tool
1. How do IT and new (social) media transform our lives as a society and as individuals?
On sites such as Ebay, people can make most of their income as a seller or find exactly what they
want as a buyer.As a commentator, we can help others with product reviews and share our opinions to
change people’s minds.As a producer, we can use blogs to educate people and promote things to mobilize
2. What distinguishes Web 2.0 technologies and services from the prior generation of Internet
Prior internet sites did not encourage active participation and engagement with others. While instant
messaging was popular, there were not many outlets for comments, reviews, and communication. New social media outlets provide a way for people to interact, unlike Web 1.0 websites where people would
not receive feedback on things they published. There were not as many opportunities for collaboration.
3. Make your own list of Web 1.0 and Web 2.0 services and technologies
4. What are the differences between social networks and social media?
5. What are the benefits and risks of using Web 2.0 tools (e.g., Blogs, Wikis etc.)?
Study Guide 3: The World is Flat
What are the three big eras of globalization?
What does Friedman mean by “the world is flat”?
What are the platforms that flatten the world?
What are the implications of “a flat new world”?
How does “a flat world” affect/transform individuals’lives?
How does “a flat world” affect/transform your life?
What does “the shift from vertical to horizontal” refer to? How does it happen?
What are the rules of this new platform (a flat world)?
Study Guide 4: Chapter 8 Social Networks – an act of engagement. Groups of people with common interests, or like-minds,
associate together and build relationships. Communication is two-way. Conversations are richer and more
purposeful because it is between people you choose to connect with.
Social Media – a way to transmit, or share information with a broad audience. Sends info out to people. It
is hard work and takes time to gain a following.
Social Graph – The global mapping of users & organizations, and how they are connected, or the pattern
of social relationships between people
Network Effects - Product or service becomes more valuable the more people that use them
Dark Web – only 4% of web content is actually visible online, dark web hides beneath the surface and
cannot be reached by normal search engines.
Walled Garden – large corporation sites that are password protected and can’t be indexed by Google.
How do social networks generate value for individuals and for society?
What are the sources of competitive advantage that Facebook has?
Why are people concerned about Facebook’s walled garden?
How do advertisers target you when displaying ads on Facebook?
Study Guide 5: Chapter 2
Resource-based view of competitive advantage – The resources must be valuable, non-substitutable,
inimitable, and rare. (VRIN)Also, network effects, switching costs