MKTG1021 Study Guide - Final Guide: Adwords, Teavana, Net Present Value
18 Dec 2016
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Make sure all grades on canvas (b2b and natureview by monday) Physiological needs (food water sleep), safety (home, sweet home), love and belonging (achieving deep, more meaningful relationships), esteem(self-respect/esteem/confidence), self- actualization(self fulfillment/realizing potential) Can increase price as go up the hierarchy. What is the name for need recognition, information search, evaluation of alternatives, purchase, and. The five stages of the customer buying process. Most important factor in the outcome of a clv. In evc, the factor that increases with improved brand recognition and quality of the product. The npv of a forecasted revenue next year at a 10% discount rate. The missing variable in the all- constant clv formula. Using an all-constant method, the annual clv for a netflix customer segment that spends an average of per month, with a cost-to-serve of , and a cost of acquisition of . Coca is one time cost so automatically annualized. Dont need to know monthly to annual churn.
