Study Guides for MKTG3625 at Boston College (BC)

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BCMKTG3625AzoulayFall

MKTG3625 Study Guide - Midterm Guide: G1 Phase, Social Stratification, Parvenu

OC12749029 Page
6 Dec 2018
0
The luxury strategy: history of luxury, originally used to celebrate special occasions, timelessness and social status, artists have really become more
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BCMKTG3625AzoulayFall

MKTG3625 Study Guide - Midterm Guide: Brand Equity, Marketing Mix, Mass Media

OC127490210 Page
6 Dec 2018
0
If people don"t talk about your brand it doesn"t count. Mass media, in store promos: show and showcase products as art, increase brand awareness beyond
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