[AMERSTD 101] - Midterm Exam Guide - Ultimate 17 pages long Study Guide!

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7 Feb 2017
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AMERSTD 101
MIDTERM EXAM
STUDY GUIDE
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American Studies 101 first day 1/18/17
Collages
Something about collages bring out a sense of violence
America stood for more (represented in images to represent America)
Advertisement
Messages of their product being more than objects (bringing happiness)
Some with long history of messages
products=happiness
Images of advertising bigger than us feeling. In consumer society, we the people
becoming more uninteresting compared to the ads.
Recreating anticipation. Ways to recreate yourself or start over.
What makes the golden age golden
Popular culture = commercials
Advertisement crisis, Ad Age 2015
Talent shortage
Adblock
Cannot agree on what an impression is.
More fraud in history. Fake view bots
Thomas jefferson: ads contain only truths to be relied on in a newspaper. He who pays
to read slander is the real author.
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American Studies 101 Lecture 1/24/17
Life magazine
Common language for Americans in the relative time period
Instructor instruction
Read a life magazine piece for research project
Life google all online
Life magazine continued
By Henry
-hands in multiple baskets
Life magazine dominated magazine market
Held memoirs of important people (ex. General Mac Arthur)
1st all photographic news magazine (visual theater of american national identity)
Make an effective mosaic or ordered to tell a message (sequences)
Advertisements on the back
Used white middle-class to integrate the public and private
Consumerism de-politcized public sphere and politcized the private
Product of the 1930s age of photojournalism
New Deal sent photographers out to document the american situation
- Dust bowl, soup lines, FDR, Grapes of Wrath, Migrant Mother(Great depression) (FSA
photographs)
- migrant mother: call to action propaganda (sense of motherhood suffering) (however,
hides the more scarier parts of the actual whole reality of the picture)
Image of 3 men to : cut to one person in magazine
-he looks at the camera unlike the other two: he shows more glimmers of hope, choosing
him alone represents the individual making it in america without others rather than power
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