UGBA 10 Study Guide - Final Guide: Customer Relationship Management, Customer Engagement, Customer Satisfaction

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: Omar Romero-Hernandez

Document Summary

Market penetration - making more sales in current product lines & markets. Market development - identifying & developing new markets for current products. Product development - offering new/modified product in current market. Diversification - starting up/buying businesses outside of current products/markets. Product/market expansion grid - portfolio planning tool for identifying company growth opps through market penetration, market development, product development or diversification. Growth share matrix- portfolio-planning method that evaluates company"s subs terms of market growth rate & relative market share. Portfolio analysis - management evaluates products & businesses that make up company. Identify strategic business units (sbu"s)- company division, product line w/in division, or even single product/brand: assess how much support ea. Business portfolio - collection of businesses and products that make up the company. Mission statement - statement of organization"s purpose- what it wants to accomplish in the larger environment.