[MEDIAST 101] - Midterm Exam Guide - Everything you need to know! (54 pages long)

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7 Feb 2017
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Berkeley
MEDIAST 101
MIDTERM EXAM
STUDY GUIDE
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MS 101 First day notes 1/17/17
Evans 261 Joshua Jackson Office
Humans and the visual
Mandela Effect- People confused and information is twisted. (similarities between the
people can cause confusion)
Occularcentrism: privileging vision over other senses
Visual texts
The visual image is the predominant mode of comm
Visual image are texts we must learn to read and write
Huxley’s “clear seeing”
sensing-(eyes as perception tools) (eyes) letting enough light into eyes to see round
yourself.
selecting-(act of focused attention) eyes and brain. Conscious act of focused attention.
Perceiving- act of attempting to make meaning. Brain
Rules of nonverbal communication. Facial expressions and gestures. Doing vs.
interpreting.
The more you know, the more you see. Brain important for clear seeing.
Circuit of visual
More you sense, more you select, more you perceive, more you remember, more you
learn, more you know.
Goal of visual literacy is to better perceive.
Goal of ms 101 is to increase visual literacy by examining image creation, manipulation,
consumption, interpretation, impact.
Objects of study
Political campaigns and messages.
Photojournalism (wars,protests,events)
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Entertainment media
Docs from everyday life (snapchat,insta,fb,etc)
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