Topic Briefing Memo Assignment
Topic Briefing Memo (15%) Your assignment is to research and prepare a topic briefing memo
of up to 1500 words (11font, 1.0 line spacing plus up to two pages of appendices if
needed) on an assigned topic, industry, company or issue related to our planned class
discussions. Memos are typically two pages. You may include up to two pages of appendices
as needed. You must also prepare TWO PPT slides that provide a visual representation of your
topic. The slides should summarize the issue (using primarily info graphics, graphs, charts,
photographs or other visuals). These may or may not be chosen by the professor to be shown in
class during student panels.
Please sign up for a topic at the link provided in class and posted on SMGtools
Purpose: The purpose of the briefing memo is to summarize and analyze a complex issue
objectively and succinctly.
Audience: The intended audience for the briefing memo is an uninformed senior executive who
needs to be briefed on a topic in anticipation of a business decision. A secondary audience
includes anyone who might access your memo as part of a knowledge data base.
Format: Use the SMG memo format. Examples and direction are provided in the Topic Briefing
folder under Resources on the SMGtools SM151 Master Site. You may use bullet points if it
helps accomplish the goals of the memo. Please refer to the Guidelines for Using Bullet Points
in the Resources folder.
Content: The memo should:
• Capture the relevant background, key facts, central issues, p