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SM 151: Creating Value in the Global Economy Syllabus and Course Agenda Final Edition: January 21, 2014 Course Description Creating Value in the Global Economy is designed to provide an overview of the sectors shaping the new global economy, with an emphasis on digital technology, health and life sciences, sustainability and social enterprise. Through in-class discussion, lectures, team presentations and individual writing projects, students will gain exposure to the sectors and gain an understanding of the challenges and opportunities present in each. This course reinforces and expands upon skills acquired and concepts learned in SM131 Business Society and Ethics and FE 101 Fundamentals of Finance, as well as providing students with an opportunity to further develop their teaming, writing and oral presentation skills. Students will gain an understanding of basic concepts or terms such as stakeholder theory, triple bottom line, business models and systems thinking. After completing this course students will be able to: • Define and describe sustainability, health and life sciences, biotechnology, digital technology and social enterprise sectors; • Identify current challenges and opportunities in the digital technology, biotechnology, sustainability and social enterprise sectors; • Demonstrate critical writing, presentation, case analysis and teaming skills; • Demonstrate an understanding of concepts and terms including stakeholder theory, triple bottom line, business model, value capture, value creation, market cap, P/E Ratio. Course Methods SM151 is a fast paced two credit course of study which uses multiple teaching and learning methods including lectures, online talks, video, small group work, and independent inquiry using secondary research, peer evaluation, case studies, written and digital methods. Course Structure This course is divided into three modules each of which builds core skills and conveys basic concepts relying on interdisciplinary sector based cases and examples. Module I: Introduction (1 Session) - Module I is a course introduction designed to introduce students to the course pedagogy and organization as well as introduce the role of the sectors in addressing global challenges and the concept of stakeholder theory. Students will be invited to identify global challenges and consider how the sectors might be used to address global challenges and opportunities. Core skills: Preparing a Topic Briefing Memo Concepts: Stakeholder Theory Module II: Understanding the Sectors: Digital Technology, Health and Life Sciences, Sustainability and Social Enterprise (8 Sessions) – In Module II students gain deeper exposure to the specific sectors while gaining an understanding of how to identify a company’s basic business model, identify stakeholders, evaluate the triple bottom line and identify the market cap, P/E ratio and 1 book value of a company. Using cases, videos, readings, small group discussion and a team presentation, students are challenged to demonstrate their knowledge and understanding of these concepts. This module wraps up with a team presentation comparing the triple bottom line contribution of two companies operating in one of the sectors. Deliverable: Assigned Topic Briefing Memo, Team Presentation Core Skills: Preparing a Topic Briefing Memo, Secondary Research, Teaming (active listening and feedback); Presentation Skills; Financial Terms Concepts: Stakeholder Theory, Triple Bottom Line, Business Model, Market Cap, P/E Ratio Module III: Creating Value (4 Sessions) – In this module students are challenged to identify ways in which companies both capture and create value. Using in-classroom and out of classroom experiential exercises students will identify ways in which sector based business can create value and address current global challenges. Deliverable: Technology Tournament Core Skills: Secondary Research Concepts and Topics: Value Capture, Value Creation, Disruptive Innovation, Social Enterprise, Social Entrepreneurship Course Materials: • Course pack I available at the Copy Center; Course Pack II available in mid-February. Grading Class Participation (includes online quizzes) 20% Topic Briefing: Written 15% Mid-Term Team Presentation 25% Technology Tournament 15% Final Exam 25% Module I: Introduction Session One: Course Introduction Monday 1/27/14 • Introductions • Debrief on Pre-assignment • Course Overview and Assignments Class Preparation – Pre-assignment to be completed before the first class • View: Global Megatrends http://www.youtube.com/watch?v=1onjvZ_efw0 • View: TED talk: Navigating our Global Future http://www.ted.com/talks/ian_goldin_navigating_our_global_future.html • Read: The Economist, Global Trends for 2013 http://www.economist.com/blogs/theworldin2013/2012/11/global-trends-2013 • View: What is Stakeholder Theory? An interview with R. Edward Freeman http://www.consciouscapitalism.org/content/r-edward-freeman-what-stakeholder-theory Study and Discussion Questions 1) Identify three global trends that will have an impact on business in the next ten years 2 2) What is stakeholder theory and why is it important to business success? 3) What comes to mind when you hear the following: a. Sustainability b. Health and Life Sciences c. Digital Technology d. Social Enterprise Module II: Understanding the Sectors: Digital Technology, Health & Life Sciences and Sustainability Session Two: Introduction to Sustainability Monday 2/3/14 • Debrief on homework assignment • What’s the Big Question • Introduction to Sustainability • In class exercise and/or student expert panel Class Preparation • Read: Nidomolu, R., Prahalad, C.K., and Rangaswami, M.R. “Why Sustainability Is Now the Key Driver of Innovation.” Harvard Business Review September 2009. (In course packet and online.) • View: TED Talk: “Why Societies Collapse”, Jared Diamond (20 mins) OR read narrative transcript at: http://www.abc.net.au/science/articles/2003/07/17/2858655.htm • View: TED Talk: “How Dare We Be Optimistic c? New Thinking on the Climate Crisis”, AL Gore (29 mins). There is a narrative transcript of this TED talk posted to SMGtools for study purposes. • Complete Quick Quiz online available on SMGtools Optional Read: National Geographic: Rising Seas: http://ngm.nationalgeographic.com/2013/09/rising-seas/folger-text Study and Discussion Questions 1) Identify three of the five factors that lead to societal collapse according to Jared Diamond. What are the implications for the society in which we live? 2) Identify at least two central challenges in becoming a more sustainable company 3) Identify at least two competencies needed to become a more sustainable company 4) Identify at least two innovative opportunities companies can pursue in order to become more sustainable 5) What is a carbon footprint? (Hint: answer is not in the readings) Due: First Cohort Topic Briefings Please consult the link on SMGtools to determine which Session your assignment is due. Session Three: Sustainability: Measuring Impact in Business Monday 2/10/14 • Case Discussion: Frito Lay North America: The Making of a Net Zero Snack Chip • Calculating carbon emissions • Measuring sustainability efforts- the Global Reporting Initiative • Team Presentation Preparation Part One: Company Research, Grading Guidelines Class Preparation 3 • Read Case: Frito Lay North America: The Making of a Net Zero Snack Chip (in course packet) • Come to class prepared to discuss the questions below • Read: World Business Council/Accenture. “ Sustainability and Its Impact on the Corporate Agenda,” (pp 1-14) http://webuser.bus.umich.edu/ajhoff/panels/2009%20Accenture_WBCSD.pdf Study and Discussion Questions 1) Identify the stakeholders in the case; who are they are what are their interests? a. Hint: Use the Stakeholder Analysis Matrix introduced in Session One 2) What does it mean to “go off the grid”? 3) What is a “net zero” manufacturing facility? 4) Evaluate the pros and cons of moving ahead with the Casa Grande project. What are the benefits? What are the risks? Please note: although there is no online quiz this Session, the materials covered in the readings and case including the case questions may appear on the final exam. President’s Day Holiday Monday 2/17/14 (No Monday Class) Session Four: Introduction to Health and Life Sciences Wednesday 2/19/14 • Debrief on homework assignment with Expert Student Panel • What’s the Big Question • Introduction to Health and Life Sciences with focus on Biotechnology • What’s a Business Model Class Preparation • Disruptive Innovation in Health Care https://www.youtube.com/watch? v=RoLomumfLfk&feature=youtube_gdata_player • Health Care Technology Outlook 2020: http://www.youtube.com/watch?v=totMfYaq8O8 • Read: How Could Biotechnology Improve Your Life? http://forumblog.org/2013/02/how-could- biotechnology-improve-your-life/ • Complete Quick Quiz online Study/Discussion Questions 1) From the list of 10 biotechnologies referenced in “How Could Biotechnology Improve Your Life?” which do you imagine will make the most difference to you and your family? To a developing nation? To the U.S.? Why? 2) From the list, identify the uses you think could have unintended adverse consequences. Why do you believe this to be so? What could be done to mitigate these risks? Due: Second Cohort Topic Briefings Please consult the link on SMGtools to determine which Session your assignment is due. Session Five: Using Technology to Save Lives Monday 2/24/14 • Case Discussion: Sproxil: Saving Lives Through Technology and Social Enterprise 4 • Team Presentation Preparation Part Two: Presentation Expectations Class Preparation • Read the case: Sproxil: Saving Lives Through Technology and Social Enterprise • Come to class prepared to discuss the case questions below • Optional View/Read: Please note that these videos or articles may help you gain a better understanding of the problem that Sproxil is trying to solve, the product design and Sproxil’s business model:  CNN News: The Battle Against Counterfeit Drugs (2:29) http://www.cnn.com/video/?/video/international/2011/04/04/mpa.purefoy.drugs.battle.cnn  Ashifi Gogo at IBM Smart Camp in Boston (9:16) http://www.youtube.com/watch?v=Wkkz8JP6niI  Ashifi Gogo at TEDX Boston (14:28) http://www.youtube.com/watch?v=4ZIwOoaCPxI  The World’s Top Ten Most Innovative Companies in Health Care: http://www.fastcompany.com/most- innovative-companies/2013/industry/healthcare Study/Discussion Questions 1) What problem is Sproxil trying to solve? 2) Describe how Sproxil’s Mobile Product Authentication (MPA) product works 3) Who are Sproxil’s stakeholders? 4) Who are Sproxil’s customers? 5) How does Sproxil make money? 6) Why did the Acumen Fund decide to invest in Sproxil? 7) For what other applications might Sproxil’s technology be used? Session Six: The Impact of Digital Technology Monday 3/3/14 • Debrief on homework assignment with Expert Student Panel • What’s the Big Question • Introduction to Digital Technology Class Preparation • Ted Talk: Selanikio: The surprising seeds of a big-data revolution in healthcare http://www.ted.com/talks/joel_selanikio_the_surprising_seeds_of_a_big_data_revolution_in_he althcare.html • Ted Talk: Brynjolfsson: The Key to growth? Racing with the Machines http://www.ted.com/talks/erik_brynjolfsson_the_key_to_growth_race_em_with_em_the_machi nes.html • Read: Sloan Management Review SMR407 "Winning the Race With Ever Smarter