COM CO 101 Study Guide - Final Guide: Corporate Social Responsibility

• School: Boston University
• Department: Core Courses
• Course: COM CO 101
• Professor: Tammy Vigil

Document Summary

Four primary areas: of functional responsibility or different locales in which we can categorize the profession of public relations: corporate public relations: in house, headed by the chief communications officer (cco). They prepare major appearances, key industry speeches, employee meetings, testify before government entities, and participate in community events. Government relations: the branch of public relations that helps an organization communicate with governmental publics: government/public affairs: a branch of public relations that helps an organization communicate with governmental politics. Public affairs: the type of public relations that helps an organization interact with the government, legislators, interest groups, and the media. Public policy issues: issues with the potential of maturing into governmental legislation or regulation (international, federal, state, or local). They employ counselors to manage the communications of these entities. Full service agency: do traditional media relations and event planning, specialized research, social media, independently operating. Public affairs agency: develop positions for grassroots campaigns and lobbying, also independently operating.