COM CM 321 Study Guide - Comprehensive Final Exam Guide - Dependent And Independent Variables, Scientific Method, Mass Media

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 321
• Professor: Anderson

Document Summary

September 14: communication, process through which meaning and social reality are created, how people structure/interpret messages-use language/symbols. Improvements: doing research to understand how improvements can be made by looking at the past and the current standing of product or service etc, the phases are not linear; they tend to overlap or switch. Independent variable: (cause) variable controlled/changed by researcher: dependent variable (effect) observed variable, dependent on the independent variable. Lit reviews (chapter 11 rubin): scientific method: public and systematic and cumulative, exemplary vs exhaustive, format (p238), introduction, general statement of problem, summary of lit, evaluation. Don"t ask in depth questions first because then you"re putting them in that mindset and creating bias. Come up with 10 well written survey questions and 10 crappy ones. Data not included: how many americans read or watch each. 1 being never and 5 being always: name the top 5 news media outlets you trust, name the top 5 news media outlets you don"t trust.