SMG SI 422 Study Guide - Midterm Guide: Human Capital, Avoidance Speech, The Body Shop
2 Apr 2017
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Note that this is meant to be illustrative, but not 100% comprehensive! Note that the emphasis of the midterm is on understanding the core frameworks, concepts, and issues presented and discussed in the course, including, especially, those listed below. The midterm will aim to evaluate command of these concepts, particularly through their application to particular situations. The midterm may involve many types of questions, but the predominant mode will involve text or bullet point responses of short, medium, or longer lengths (e. g. , 1-2 bullets, 3-5 bullets, or 10-15 bullets). Grant & jordan chapter, contemporary strategy analysis. Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways. Positioning can be based on producing a subset of an industry"s products or services called variety-based positioning.
