PSYC 34b Study Guide - Midterm Guide: Minimal Group Paradigm, Implicit-Association Test, Social Identity Theory

• School: Brandeis University
• Department: Psychology
• Course: PSYC 34b
• Professor: Jennifer Gutsell

Document Summary

Attitude change -cognitive dissonance: inconsistent cognitions arouse psychological tensions that people become motivated to reduce a change in people"s behavior alters their attitudes. You change your attitude since you cannot change your behavior. Or, you reappraise the situation so that your behavior no longer indicates anything about your attitudes: festinger & carlsmith (1959) explanation of findings: group: behavior=i would lie for ; attitude=i am. Not the kind of person who would lie for. dissonance reduce dissonance by changing behavior: i didn"t lie, the tasks were actually interesting consonance. group: behavior=i would lie for ; attitude=i am the kind of person who would lie for consonance: what is cognitive consistency and why is it important, the reverse incentive effect. Because i"m getting rewarded for this task it must be difficult. Explanation: behavior=i do this task for ,000,000/year;