BCA 210 Study Guide - Midterm Guide: Triode, Muckraker, Pbs

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Mass media - cultural industries that produce messages and ideas to large numbers of people. T. v. , radio, movies, websites, books, signs, newspapers, social media, billboards. Media literacy - the ability to access, analyze, evaluate, and communicate messages in a variety of forms. Mass communication - the process of rapidly conveying identical information, assertions, and attitudes to a potentially large, dispersed, and diversified audience via mechanisms capable of achieving that task. Who says what in which to whom what efffect. Communication message medium receiver effect. Laswell"s 3 major components of communication - 1). Correlation of the parts of society in responding to the environment 3). Transmission of the social heritage from one generation to the next. Johannes gutenburg - german inventor, credited with creating the printing press in the 1400s. Cultural communication model - individuals bring their own diverse meanings to messages through personal filters ex. Gender, race, age, ethnicity, economic status, religion, education.

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