Study Guides for MKT 305 at Central Michigan University (CMU)

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CMUMKT 305Scot SquiresFall

MKT 305 Study Guide - Comprehensive Final Exam Guide - Lincoln Mkt, Subliminal Stimuli, Sensory Threshold

OC106965128 Page
20 Nov 2018
0
The design of product is often a key driver of its success or failure. Sensation: vision, scent, touch, taste, hedonic consumption, context effects. Ma
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CMUMKT 305Scot SquiresFall

MKT 305 Study Guide - Midterm Guide: Nouveau Riche, Reference Group, Homophily

OC10696513 Page
28 Nov 2018
0
A group of composed people that the consumer actually knows is called a membership reference group. A marketing manager who wants to identify opinion l
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CMUMKT 305Scot SquiresFall

MKT 305 Study Guide - Midterm Guide: Reference Group, Virtual Community, Nuclear Family

OC10696514 Page
28 Nov 2018
0
A group of composed people that the consumer actually knows is called a membership reference group. Reasons why consumers conform: cultural preferences
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CMUMKT 305Scot SquiresFall

MKT 305 Study Guide - Midterm Guide: Anna Jones, Carl Jung, Symbolic Interactionism

OC10696513 Page
5 Nov 2018
0
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CMUMKT 305Scot SquiresFall

MKT 305 Study Guide - Quiz Guide: Bayer, Digital Native, Shoplifting

OC10696514 Page
2 Oct 2018
0
A need creates a state of tension that drives consumers to attempt to reduce or eliminate. A consumer researcher who believes in the paradigm of positi
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CMUMKT 305Scot SquiresFall

MKT 305 Study Guide - Fall 2018, Comprehensive Midterm Notes - Lincoln Mkt, Subliminal Stimuli, Sensory Threshold

OC106965118 Page
12 Oct 2018
0
The design of product is often a key driver of its success or failure. Sensation: vision, scent, touch, taste, hedonic consumption, context effects. Ma
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