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Study Guides at Central Michigan University

MKT 305 Study Guide - Midterm Guide: Nouveau Riche, Reference Group, Homophily
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MKT 305 Buyer Behavior Exam Study Guide: A group of composed people that the consumer actually knows is called a membership reference group. A marketing manager who wants to identify opinion leaders for her product categor...

Marketing
MKT 305
Scot Squires
MKT 305 Study Guide - Midterm Guide: Reference Group, Virtual Community, Nuclear Family
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Exam 3 Practice: A group of composed people that the consumer actually knows is called a membership reference group. A group of composed people that the consumer actually knows is called a membership reference group. Reaso...

Marketing
MKT 305
Scot Squires
MKT 220 Study Guide - Midterm Guide: Economic Order Quantity, Sap Erp, Inventory Turnover
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MKT 255 Exam 2 Study Guide: Dead stock: inventory that is out of date, slow moving or is not in recent demenad. Raw Materials Inventory: this inventory type is kept due to its variation or speculation in demand or price....

Marketing
MKT 220
Frederic Lawrence
MKT 220 Quiz: Marketing Channels and Logistics
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Marketing Channels and Logistics Quiz #1 Review: A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for use. Adding an intermediary to a marketi...

Marketing
MKT 220
Frederic Lawrence
MKT 220 Study Guide - Midterm Guide: Reverse Logistics, Customer Service, Direct Market
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Marketing 255 Exam 1 Study Guide: Marketing is the exchange of something of value for something of value. -Attracting customers by promising value, delivering satisfaction and aiming to make selling neces...

Marketing
MKT 220
Frederic Lawrence
ACC 255 Study Guide - Midterm Guide: Financial Accounting, Accounts Payable, Uptodate
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Accounting Exam 1 Study Guide/Review Chapter 1: Managerial accounting provides economic and financial information for managers and other internal users. Primary users of reports: internal users, officers and manag...

Accounting
ACC 255
De Witt
ACC 255 Study Guide - Midterm Guide: Management Accounting
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ACC 255 CONCEPTS EXAM 1 REVIEW CONCEPTS/DEFINITIONS: There are 35 multiple choice questions, in random order, worth 1 point each. The exam will be done on-line through Wiley. Y...

Accounting
ACC 255
De Witt
BIS 255 Study Guide - Midterm Guide: Local Area Network, Wide Area Network, Public-Key Cryptography
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BIS 255 Exam 2 Review: An acceptable use policy helps an organization prevent legal action by users, in cases such as termination. According to the principle of net neutrality, Internet service providers (ISPs) and gove...

Business Information Systems
BIS 255
Kenneth Desloover
MKT 305 Study Guide - Midterm Guide: Anna Jones, Carl Jung, Symbolic Interactionism
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Exam 2 MKT 305 Review: Casual Fridays in the American workplace encourage the expression of a persons unique self. A unbeliever-sponsored survey which asked American women how they felt about their appearan...

Marketing
MKT 305
Scot Squires

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