MKTG 330 Study Guide - Final Guide: Classified Advertising, Maximum Exposure, Affiliate Marketing
26 Nov 2016
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Document Summary
Ad networks: the internet equivalent of a media rep firm, ad networks act as brokers for advertisers and web sites. Ad networks pool hundreds or even thousands of web pages together and facilitate advertising across these pages, thereby allowing advertisers to gain maximum exposure by covering even the small sites. Affiliate marketing program: a contractual advertising program, often used in e-commerce, under which a seller pays a manufacturer, marketer, or other business a percentage of the sale price of an item sold. This payment is compensation for services or cooperation in making the sale. For example, a site devoted to music reviews may have a banner link to an online music retailer. When consumers use that link to buy music, the music seller pays the owner of the music review site a percentage of the sale as consideration for the banner link. Banner: part of a web site reserved for an advertising message.
