MKTG 330 Study Guide - Final Guide: Media Market, Gross Rating Point, Night Game
10 Dec 2016
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What are the two types of tv and examples of each: broadcast tv: vhf and uhf, independent stations, network affiliates, cable tv: many stations, some ppv, special interest stations. What are the most expensive 30 second spots on tv: sunday night football nbc 637000, empire , fox, the walking dead amc, thursday night football cbs. Tv network and syndiaction distribution: the networks are essentially the middlemen, syndication is oftne a more efficient way of financing and distributing programs. Advertiser pays network, network pays producer producer gives programming to network, network pays local station and gives programming, local station gives the network commericals. Advertising to publisher then programming to local station and then local station sends commericals to producer. Combines power of advertising, direct response and sales promotion. Dma: designated market area for local stations, can define tv markets by dayparts, day time, early fringe late news, late fringe. Gross rating point: grp= reach (avg rating) x frequency.
