MKTG 345 Study Guide - Quiz Guide: Social Shopping, Social Media Marketing, Alternate Reality Game
Document Summary
Identity probability is a term used to describe a single profile providing access across social networking sites with a single login ad shared information. Directed communication is active whereas consumption communication is passive. If you hear the phrase (cid:498) and now a word from our sponsors(cid:499) your about to hear a commercial message only. Fillers are the type of content found at the bottom of the content value ladder, Flagship content is found at the top, it is highly valuable. Following it is pillar content, then density building and then basic. Basic is still original content unlike filler content which is repurposed from other sources. When contributing to content for a chance to win a prize you are actually competing in what is called organic content. From a branding perspective, even though lurkers and rubberneckers aren"t active players they are still critical to the success of alternate reality games as much as active players.
