[CMST 332] - Final Exam Guide - Ultimate 95 pages long Study Guide!

• School: Chico State University
• Department: Communication Studies
• Course: CMST 332
• Professor: Michelle Givertz

Document Summary

Empirical: both methods based on observations/experiences of communication: 3 perspectives social science, rhetorical, critical. Your relationship w/research: 2 roles researcher/consumer of research, proprietary research: commissioned by indiv. /org. for its own use. Scholarly research: conducting research is a matter of making claims based on data, peer-review process* Goals of research: describe comm. phenomena/discover & explain relationships among them, 4 results of research process:, describe behav, determine causes of behav, predict behav, explain behav. Research & theory: theory: related set of ideas that explains how/why something happens. Provides way to think about/see the world. I(cid:374) te(cid:396)(cid:373)s of (cid:272)o(cid:373)(cid:373) theo(cid:396)y is o(cid:374)e o(cid:396) (cid:373)o(cid:396)e p(cid:396)opositio(cid:374)s a(cid:271)out ppls (cid:272)o(cid:373)(cid:373). behav. that enables communicator to figure out how to comm. w/part. indiv. or in a given situation. Research builds on results of pervious researchers/provides foundation for subsequent researchers, which contrib. to theory devel. /theory testing* Communication as a social science: quantitative methods: numerical measurement, qualitative methods: observation of participants first hand in nat. occurring contexts.