PY-253 Study Guide - Final Guide: Construals, Social Influence, Self Esteem (Song)
Document Summary
1. 1 social psychology: the scientific study of the way i which people"s thoughts, feelings and behaviors are influenced by the real or imagined presence of other people. Goal: to identify properties of human nature that make almost everyone susceptible to social influence, regardless of social class. Social influence: the effect that words action or presence of other people have in our thoughts, feelings, attitudes, or behavior. Behaviorism though that to understand human behavior one only needs to consider the reinforcing properties of the environment. When behavior is followed by a reward it is likely to continue. Punishment less likely: b. f. skinner: all behavior could be understood by examining rewards and punishments in the environment. But they overlooked the importance of interpretation (ignored cognition, thinking, feeling) Construal - the way in which people perceive, comprehend, and interpret the social world: your interpretation, or construal, of the social environment affects behavior in.
