MKT 305 Study Guide - Final Guide: Video Lesson, Services Marketing, Planned Economy
Document Summary
Do chapter 1 and 2 by next class. The performance of activities that seek to accomplish an organization"s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. How marketing oriented firms are different from production oriented firms. Many different ways for firms to generate customer value. Satisfying customers leads to a virtuous profitable cycle. Provides needed direction for production and helps make sure that the right goods and services are produced and find their way to consumers. Plays vital role in providing need-satisfying goods and services and customer satisfaction. The extent to which a firm fulfills a customer"s needs, desires, and expectations. The development and spread of new ideas, goods, and services. Goals can be monetary, or just accepting an idea. To identify customers" needs and meet the needs so well that the product essentially sells itself.