PLS 201 Study Guide - Midterm Guide: Independent Expenditure, Equal Opportunity, Free Rider Problem
11 May 2016
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And the 2 different audience: low political information = low political interest, outside the beltway: real people b. a. Pbs news hour: how do we fill the news hole, accessibility, appropriateness, objectivity, mainstream political news tends to emphasize d. a. Simple, events, conflict, personalities, polls & strategy, & scandal: mainstream political news trends to deemphasize e. a. Focusing on likability, women of the people b. About past experiences, records, issue: what are some issue with ownership, highlight issues on which the candidate is favored, do not publicize unpopular views, what is wedge issue? a. Issues campaigns will raise that pit groups against each other, to appeal to voters" sense of group identity: what are some negative ads and their effects, negative themes a. a. Character, performance, flip-flop, guilt by association: reactive campaigns b. a. One negative ad, then spiral: candidates required to approve messages (2003, maybe d. a. Repetition: negative ads are covered in the news d. c. polarizing: galvanizes supporters: maybe no e. a.
