CTVA 481 Study Guide - Midterm Guide: Vertical Integration, Barter, Radio Control
5 Nov 2017
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Next week is when the pbs report is due. Why the some are delayed from august september and november. Delayed because of major events (olympics, world series) Number of episodes for a full series, standard, and limited. What the term second season means and the months that occur. Second season starts in january (sometimes in feb) and ends in march. Aware of type of programming seen over summer months. Busted pilots (single plays to burn it off) How a network derives its profit margin show cost so much and got commercials and show twice and derive profit margin. Profit margin after all expenses are paid i. ii. iii. iv. Add up all inventory on show 57 spots. A network cannot own more than 39% of total viewing market. License length period of a show what it was and changed to new length. First prime time that sets the tone for the entire networks evening.
