GPHD 5 Study Guide - Quiz Guide: Book Design, Paul Rand, False Dilemma

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9 Jan 2019
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GPDH 5: Quiz #1
1. The false dichotomy explained in our first lecture claimed that Fine Art &
Applied Art were on 2 different sides of an Art spectrum. (True)
2. Graphic design is NOT a commercial art. (False)
3. Quentin Newark said, “the graphic designer is someone who is always
making sense of material, ___mediating___ it through the forms and codes
of visual language.”
4. The three spheres of the Design Model are aesthetics, organization and
_____message_______.
5. In the Design Model, under the aesthetics sphere, if a composition can
garner viewer appeal, it will lead to ___attention________.
6. The intersection between the three spheres in the Design Model is known
as ____design_____.
7. Designer Paul rand once said: “To design is to transform prose into
___poetry___.”
8. Book design includes the genres of trade, professional, textbook, and the
mass media ____paper back_______.
9. The 2 divisions of book design include interior and ____jacket_____ design.
10. The principal of gestaltis explained in the following quote, “the whole is
greater than the ___sum____ of its parts.
11. The gestalt principle that deals w/ a stated difference in contrast is
___figure ground_______.
12. The gestalt principle that deals w/. the nearness of parts is known as
___Proximity____.
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