DNCE 1017 Study Guide - Midterm Guide: Scopitone, Cultural Capital, Soundies
Document Summary
Impact of live performance on the small screen: promotional tool that falls into ad arena. Impact used to create identity that brands artists, can be used for ads. Music videos history: dance musicals 1930s. Busby berkeley: visual experience over physical expression of a lot of people. Fred astaire: prioritized dancing, insisted on full-body shots: fantasia (disney): 1940s first unintentional long-form music video, soundies: 1940-1946. 3 minute musical films featuring dance: scopitone: 1958-1960s. Juke box with dance videos on them: 1970 slump in music recording industry, (cid:862)new pop(cid:863) 1980s. Blurring boundary between human and tech enhanced performance. Needed new medium to promote and perform music: premiere of mtv: 1981 inspired by stars of early musicals. Madonna and music video: changing images as cultural capital, experimentation, change and production of individual identity, positions herself as innovator close to underground cultures, offers possibility of a new commodity of self that can be consumed.
