MRCH 2035- Midterm Exam Guide - Comprehensive Notes for the exam ( 14 pages long!)
Document Summary
Visual merchandising- everything visual that is done to, with, or for a product and its surroundings to encourage its sale. This includes display, store layout, and store decor. Trade publications- newspapers or magazines published specifically for professionals in a special field, such as fashion. Resident buying office- an old term used to describe a service organization located in a major market area that provides market information and representation to its noncompeting client stores. Quick response codes- black-and-white boxes of pixels that encode links and information. These codes are often included in advertisements and link to a company"s website or product information. Publicity- the mention of a firm, brand, product, or person in some form of media. Public relations- works to improve a client"s public image and may develop long-range plans and directions for this purpose. Planogram- a computer-generated floor plan that shows the selling floor with merchandise in the best position.
