MK220 Study Guide - Comprehensive Final Exam Guide - Time, Reference Group, Zipping (Horse)
21 Nov 2018
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Document Summary
The totality of consumers" decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human decision-making units (over time). A product, service, activity, experience, or idea offered by a marketing organization to consumers. The process by which a consumer comes to own an offering. The process by which a consumer uses an offering. The process by which a consumer discards an offering. The typical or expected behaviors, norms, and ideas that characterize a group of people. A group of people consumers compare themselves with for information regarding behavior, attitudes, or values. External signs that consumers use to express their identity. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings with value for individuals, groups, and society. Data originating from a researcher and collected to provide information relevant to a specific research project. Data collected for some other purpose that is subsequently used in a research project.
