WR101 Study Guide - Fall 2018, Comprehensive Midterm Notes - The Color Purple, Ford Focus, White Supremacy
12 Oct 2018
School
Department
Course
Professor
WR101
MIDTERM EXAM
STUDY GUIDE
Fall 2018
The First Generation of the 21st Century
➔ 2014 marks the point in time when each of the four primary consumer
generations in America takes a pivotal, new place in society
➔ Generation X is at the height of its consumer and social leadership in America
◆ Primarily in 40’s
◆ Key consumers of nearly all products
◆ Their style of parenting and their approach to family and community are
influenced ncng the mindset of the Pluralist Generation (post Millennial
generation)
➔ Generations are not created by happenstance but they’re formed
◆ Formed by patterns of demographic shifts, societal factors, and parenting
styles that notably separate one generation from another
➔ Generations have names that explain their mindsets and impacts
◆ Silent Generation
● Withdrawn natures
◆ Baby Boomers
● Birth rates
◆ Generation X
● Anxiety and distinct
◆ Millennial
● Focus on health and wellbeing of children
◆ Plural Generation
● Last generation with a caucasian majority
find more resources at oneclass.com
find more resources at oneclass.com
● Most positive about being ethnically diverse
● Most diverse social circles
● Least likely to believe in “american dream”
● Reflect on Gen X parenting style in mindset
● Affected by blended gender roles
● Name reflects what lies ahead for them and America
◆ Magid Generational Strategies
● Media
● Business
● Politics
● Education
● Communication
● Religion
Class Discussion
➔ Information from U.S. Census, Magid Associates Inc, White House report
➔ 3 ideas that apply to pluralists
➔ Patriot act/war on terror
➔ Recession
➔ 2016 election
➔ Marriage equality
➔ Health trends
➔ Social media
➔ Bin laden
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
2014 marks the point in time when each of the four primary consumer generations in america takes a pivotal, new place in society. Generation x is at the height of its consumer and social leadership in america. Their style of parenting and their approach to family and community are influenced ncng the mindset of the pluralist generation (post millennial generation) Generations are not created by happenstance but they"re formed. Formed by patterns of demographic shifts, societal factors, and parenting styles that notably separate one generation from another. Generations have names that explain their mindsets and impacts. Focus on health and wellbeing of children. Least likely to believe in american dream . Reflect on gen x parenting style in mindset. Name reflects what lies ahead for them and america. Information from u. s. census, magid associates inc, white house report. Reagan said we cannot have the university campus used as a base from which to foment riots .
