ENVI 405 Study Guide - Comprehensive Final Exam Guide - Memory, Store Brand, Jeep
Document Summary
Ex: watching tv the satisfier will watch whatever they somewhat like. Maximizers high effort decisions regarding a choice ex: choosing a restaurant to eat and making sure the place has great reviews and fits your needs. Operant conditioning behavior = a function of previous actions and the reinforcements and punishments received from these actions. Reinforcement feelings of satisfaction when consumers perceived their needs were met. Punishment when needs aren"t met, resulting in satisfaction. Repeat purchase learning occurs because the same act is repeatedly reinforced or punished over time. Performance-related tactic used when the outcome of the consumption process is positive reinforcement. Based on benefits, features, or evaluations of the brand. Habit little or no information seeking or evaluation of alternatives. Indirect influence concerned about the opinions of others. Affect low-level feelings, more influential with hedonic (vs. functional) products or services. Affect referral when we simply remember our feelings about a product or service.
