MET 470 Study Guide - Summer 2018, Comprehensive Midterm Notes - Disposable, Work Breakdown Structure, Word Association
12 Oct 2018
School
Department
Course
Professor
Document Summary
Local behavior, tastes, attitudes, traditions ex: reese"s loved in america. As a country"s _______________ advances, consumers demand better products. Reverse innovation developing countries have actually become engines of innovation for corporations. Critical to __________________ _________________________ to identify opportunities and make sure product stands out analyze competition. Product has to be protected against what? longer transit times and longer shelf life. Ingredients cannot be in violation of ___________ or ______________ customs. Religious or social example: big mac made with lamb rather than beef in india. Example: fans marketed in india must be able to withstand power surges due to frequent blackouts. Example: shipments to customers in japan must always have fresher product than previous ones. Example: latin america appliances must be backed up by reliable service network, as consumers service rather than return products. Consumer perceptions need to be monitored before launch. A thorough analysis of the company and the market.
