[FM 262] - Final Exam Guide - Comprehensive Notes for the exam (55 pages long!)

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Retailing a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A retailer a business that sells products and/or services to consumers for personal or family use. Kohl"s, macy"s, wendy"s, amazon. com, jiffy lube, amc theaters, american eagle, Firms that are retailers and wholesalers sell to other business as well as consumers: Office depot, the home depot, united airlines, bank of america, costco. Example: a box of crackers at a grocery store. Buy it at a convenient place when you want it. See it before you buy, get credit, layaway. The retailer"s role in a supply chain consumers. Retailers are the final business within a supply chain links manufacturers to. Supply chain is a set of firms that make and deliver a given set of goods and services to the ultimate consumer.

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