Study Guides (400,000)
US (230,000)
FIU (700)
MAR (2)
Study Guide

MAR 3023- Final Exam Guide - Comprehensive Notes for the exam ( 27 pages long!)


Department
Marketing
Course Code
MAR 3023
Professor
prof.brady
Study Guide
Final

This preview shows pages 1-3. to view the full 27 pages of the document.
FIU
MAR 3023
FINAL EXAM
STUDY GUIDE

Only pages 1-3 are available for preview. Some parts have been intentionally blurred.

Only pages 1-3 are available for preview. Some parts have been intentionally blurred.

Volkswagen strategy to become the world's number one automaker by 2018 included all of the
following except:
A) build a U.S. plant, in Westmoreland, Pennsylvania.
B) assemble cars at the plant in Chattanooga, Tennessee.
C) increase production of Passat sedans in the United States.
D) overtake Toyota to become the number one automaker.
E) overtake GM to become the number one automaker.
build a U.S. plant, in Westmoreland, Pennsylvania.
According to Porter, the nature of the interaction between potential industry entrants, buyers,
substitute products, suppliers, and rival firms determines:
find more resources at oneclass.com
find more resources at oneclass.com
You're Reading a Preview

Unlock to view full version

Only pages 1-3 are available for preview. Some parts have been intentionally blurred.

A) whether or not the government will launch an antitrust investigation.
B) the industry's profit potential in terms of long-run return on invested capital.
C) whether a country can generate a balance of payments surplus.
D) whether a country can create a comparative advantage in the production of differentiated products.
E) whether a country can generate income by innovation.
the industry's profit potential in terms of long-run return on invested capital.
Which of the following is not identified by Porter as one of the five forces that explains competition in
an industry?
A) threat of new entrants
B) threat of substitute products or services
C) bargaining power of suppliers
find more resources at oneclass.com
find more resources at oneclass.com
You're Reading a Preview

Unlock to view full version