SPC 2608 Study Guide - Midterm Guide: Elaboration Likelihood Model, Simile, Syllogism

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Published on 11 Jul 2017
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Monroe's Motivated Sequence
organizational pattern to use for persuasive
overall goal of ethical persuasion
the goals is to reach the desired ends through an honest means
the goal of ethical executed persuasion
enlightment
What is persuasion?
aristotle called persuasion "the art"
symbolic, noncoercive influence
Attitudes
Our general evaluations of people, objects, ideas, and events
Beliefs
The way we perceive reality- what we believe is true
Values
Enduring ideas about what is right and wrong
Argument
Articulating a position with support of evidence and reason
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Key Elements of Monroe's Motivated Sequence
attention, need, satisfaction, visualization, and action
Strategic Communication
The idea of arguing in order to get what we want
Communicative Action
Arguing to create understanding (not just to win)
Elaboration Likelihood Model
We process information in different ways depending on our motivation and ability
Central Processing
When we give thoughtful consideration to the ideas and content of a message
Peripheral Processing
We may be persuaded by factors that have nothing to do with the content of the message itself
How do we keep persuasion about enlightenment?
careful, deliberate, non-offensive communication
Checklist for Responsible Communication
Context (setting), Agent (speaker), Receiver (Audience)
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Context
1. equal opportunity to persuad
2. complete revelation of agenda
3. critical reciever
agent
1. takes communication seriously
2. fosters informed choice
3. appeals to the best in people
receiver
1. aware of attempts to influence
2.informed about important topics
3. knows their own biases
4. aware of methods of persuasion
Aggressiveness
Winning an argument by inflicting psychological pain by attacking the other person or their self-
concept instead of the issue
Enlightened Self-Interest
idea of recognizing we want to have our way, and so does the other person
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