Mar-3023 Study Guide - Quiz Guide: Marketing Buzz, Tantrum, Grocery Store
Document Summary
Today is a macro view of marketing communication strategy: promotions mix, imc, push/pull, communication process, response model. Encouragment of the progress, growth, or acceptance of something. In marketing: promotion: one of the four elements of the marketing mix, the communication link between sellers and buyers. Coordination of promotion and marketing efforts for maximum impact. Taco bell promotion: if the red socks stole a base, then people in boston can get a free taco. Sponser game day: coordinate/manage promotional efforts, synchronization of promotional elements, use more precisely targeted promotional tools. Push policy: promoting a product only to the next institution down the marketing channel, the producer promotes the product to wholesalers, the wholesalers promote it to retailers and they promote it to costumers. An extra commission paid to retail employees to push products. Pull policy: promoting a product directly to consumers to develop strong demand that pulls products through marketing channel, children"s toys.
