[MAR 3503] - Final Exam Guide - Ultimate 33 pages long Study Guide!
Document Summary
Consumer behavior re ects the totality of consumers" decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making [over time]. Motivated to learn about a new offering. Ability to follow through with a new offering. Opportunity presents itself to acquire the new offering. Consumer behaviors can symbolize who we are. Motivation - an inner state of arousal that denotes energy to achieve a goal. Functional fixedness - a cognitive bias that limits a person to using an object only in the way it is traditionally used. The people who aren"t swayed by an incentive bias do better than those with an incentive. Simple rules, narrow focus vs. complex problem solving. Encouraged to do vs. what to do. High motivation will encourage people to do things more likely to achieve goals. High-effort information processing and decision making varies with different purchases.
