[COMM 2701] - Final Exam Guide - Ultimate 30 pages long Study Guide!

• School: Fordham University
• Department: Communication and Media Studies
• Course: COMM 2701
• Professor: Mike Plugh

Document Summary

The gradual transformation from an industrial, print-based society to one grounded in the information. Age began with the development of the telegraph in the 1840s. Feature dot-dash electronic signals, the telegraph made four key contributions: separated communication from transportation. With the rise of mass-marketed newspapers, transformed information into a commodity, a thing that could be bought/ sold. Made it easier for military, business, etc; led to future technological developments (radio, fax, etc): explain the linear model of mass communication and its limitations. Linear method is that senders transmit messages through a mass media channel to large groups of receivers. In the process, gatekeepers function as message filters. Media gatekeepers make decisions about what messages actually get produced for particular receivers. **doesn"t account for meaning/ no room for culture: describe the development of a mass medium from emergence to convergence. In this model, the top floors of the building house high culture and the bottom floors house low culture.