Evaluating Profit and Investment Center Performance
P 3. Bobbie Howell, the managing partner of the law fi rmHowell, Bagan, and Clark, L LP,
makes asset acquisition and disposal decisions for the fi rm. Asmanaging partner, she
supervises the partners in charge of the fi rm’s th ree branchoffices. Those partners have
the authority to make employee com-
pensation decisions. The partners’ compensation depends on theprofitability of their
branch office. Victoria Smith manages the City Branch, which hasthe following master
budget and actual results for the year:
Master Budget
Actual
Results
Billed hours
5,000
4,900
Revenue
$250,000
$254,800
Controllable variable costs
Direct labor
120,000
137,200
Variable overhead
40,000
34,300
Contribution margin
$90,000
$83,300
Controllable fixed costs
Rent
30,000
30,000
Other administrative expenses
45,000
42,000
Branch operating income
15,000
11,300
Required
1. Assume that the City Branch is a profit center. Prepare aperformance report that
includes a f lexible budget. Determine the variances betweenactual results, the f lexible
budget, and the master budget.
2. Evaluate Victoria Smith’s performance as manager of the CityBranch.
3. Assume that the branch managers are assigned responsibilityfor capital expenditures
and that the branches are thus investment centers. City Branchis expected to generate a
desired ROI of at least 30 percent on average invested assets of$40,000.
a. Compute the branch’s return on investment and residualincome.
b. Manager Insight:Using the ROI and residual income, evaluateVictoria Smith’s
performance as branch manager.