MSCH-C 101- Final Exam Guide - Comprehensive Notes for the exam ( 26 pages long!)
Document Summary
Thomas hart benton depict the history of indiana through the years painting (left) shows industrial progress upper class after war during great depression (right) lower class. Media is any tool or technology used for sending and/or receiving messages. Determining factor? classroom vs bachelorette, regulated tv vs broadcast tv. Amount of users/viewers, more instant feedback join the conversation , how many features the platform has. Cannot consider human behavior without thinking about media"s role. Cannot consider media"s impact without understanding human behavior. : everyone had to watch the same thing because there aren"t many options; Mass referring to audience; mass people hearing, reading, viewing the same thing. Both as a concept, professional field, and general area of study. Mass media focused on demand, convergence media focuses on popularity. Point is : you can find and purchase any type now (taylor swift or bagpipes) whereas you couldn"t even find it in mass media. Telecom act of 1996 (audience can determine the voices)
